Pool Nation Podcast

E-69 Pool Nation Podcast - Pool Nation Awards Recap

In Episode 69 of the Pool Nation Podcast we do a recap of the Pool Nation Awards. I ask John and Zac for their take on the event and the outcome of how they feel it went. We share a behind the scenes on what it takes to put the event together and we share how we are already looking forward to next years event at the show in Vegas. We also pay tribute to our friend Bob Lowry, and talk about the Bob Lowry Lifetime Achievement Award.
 
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The SPPA   Ultimate Pool Tools   Pool Invoice 

E-67 Pool Nation Podcast- The Life of Bob Lowry Part 2

In Episode 67 of the Pool Nation podcast we continue our series on the life of Bob Lowry part 2. Bob and Eric talk about Bob's 
career and how they started service industry news, his time with Dell Ozone, his 5 years at Leslie's and what led him to 
create the Pool Chemistry Training Institute. We also talk to Terry Arko from Hasa about his friendship with Bob and how
they met.
 
Sponsors
 
The SPPA       Ultimate Pool Tools      Pool Invoice 
 

E-66 Pool Nation Podcast - The Life of Bob Lowry Part 1

In Episode 66 of the Pool Nation Podcast Eric Herman talks to Bob Lowry about his life and how he ended up in the Pool Industry. They talk about Bob's early years, his military service, the aquarium products he invented and how the FDA knocked on their door came to talk to them about those products and how his life would eventually take him to the swimming pool industry.
 
Sponsors 
The SPPA     Ultimate Pool Tools   Pool Invoice
 
 

E-65 Pool Nation Podcast - 5 Things to look at when creating your business logo

In Episode 65 of the Pool Nation Podcast we talk about your logo.  We talk about 5 key things to look at when having someone build your logo.
We talk about the different uses, and how to ensure yo have a design that will work for your business. We share some of our learning experiences and some
of the mistakes we made along the way. Even now with our Pool Nation Logo.
 
Sponsors
 
The SPPA                    Ultimate Pole                  Pool Invoice

E-64 Pool Nation Podcast - Increase your brand awareness -Branding Part 2

In episode 64 of the Pool Nation Podcast we continue our conversation on your company brand and how to increase your brand awareness.
We talk about choosing your name, and how important it is to make sure you do not choose a name too similar to your competition, and how that 
can affect your business. We also talk about how to be memorable, but not to unique & how to deliver your brand message.
 
Here are some questions that we talk about and that you should ask yourself when doing something with your brand:
Does this – in any way – increase the value of the business?
Does it have the POTENTIAL to increase the value of the business later down the road?
Does this – improve our efficiency?
Does it allow us to charge more?
Does it allow us to charge more – WITHOUT having to spend more? Basically does the benefit out weigh the cost?
Does this improve our professional image?
Does it add value for the customer? Or increase their trust and comfort level when doing business with The Pool Boys.
And one of my #1 questions – can it be successfully scaled OR will the business outgrow it.
 
Sponsors
 
The SPPA              Ultimate Pool Tools          Pool Invoice
 

E-63 Pool Nation Podcast - Your Company Branding & Brand Awareness

In Episode 63 of the Pool Nation Podcast we talk about your company branding and why its so important. We talk about the things you need to make sure
you take into consideration when choosing a company name. For example, does you company name send a message, are you choosing names that does not
include hard to pronounce words, does your name have numbers in the name. Or like in John's case does it have the word "And" or the "&" in the name. He talks
about how he has had to change his name to avoid some of the issues of having the word "And" in it.
 
Sponsors
 
The SPPA            Ultimate Pole           Pool Invoice

E-62 Pool Nation Podcast We talk water chemistry with Bob Lowry

In Episode 62 of the Pool Nation Podcast we talk water chemistry with Bob Lowry. We get an update on Bob and his trip to California, and we do our deep dive into water chemistry.
We talk about weather we should balance pH prior to shocking a pool, the best way to handle rising pH on a salt pool, we talk about alkalinity and carbonate alkalinity. We also talk about
water chemistry ranges vs target water chemistry and why you should move to target water chemistry to maintain your pools.
 
Sponsors
 
The SPPA          Ultimate Pool Tools            Pool Invoice

E-61 Pool Nation Podcast - We talk to Ray & Megan from the International Pool Spa Show

In Episode 61 of the Pool Nation Podcast we talk to Ray Giovine the Director of the International Pool Spa Patio expo and Megan Magana the  Senior Marketing Manger for the show. We talk about the first pool show after 2 years due to Covid-19 that will be taking place Nov 13-18, 2021 at the Dallas Convention Center.
 
We do a deep dive into the show, and talk about all of the different things at the show such as the Welcome Party, Key Note Speakers, Education, and the floor expo.
We also talk about the best way to get the most out of a Pool Show. If you are attending for the first time there are certain things you want to do to make it a great experience.
 
Sponsors
 
The SPPA        Ultimate Pool Tools     Pool Invoice

E-60 Pool Nation Podcast - Your Social Media Strategy with Emily Washcovick

In Episode 60 of the Pool Nation Podcast we talk to Emily Washcovick the host of the Behind the Review Podcast from Yelp and Entrepreneur.com In this episode we talk to Emily Washcovick the Host of the Behind the Review podcast from Yelp and Entrepreneur.com. Today in part 3 of our 4 part series we talk about Social Media Strategy and how you use the engaging of all it and turn it into customers.
 
She explains what a social strategy is, the benefits of a social  media strategy, the key elements  and the do's and don'ts of your strategy.
 
Sponsors
 
The SPPA     Ultimate Pool Tools     Pool Invoice     

E-59 Pool Nation Podcast 5 Tips to Increase your Value & allow you to charge what you are worth

In Episode 59 of the Pool Nation Podcast we talk about 5 things you can do to instantly increase your value allowing you to charge what your worth.
 
As John and Zac say these are the low hanging fruit that not a lot of people focus on, but can take you and your company to the next level and allow you to charge what you are worth. We also talk about the Pool Nation Awards at the International Pool Spa Patio Expo on Nov 17th.
 
Sponsors
The SPPA       Ultimate Pool Tools      Pool Invoice