Episodes

Tuesday Nov 16, 2021
E-65 Pool Nation Podcast - 5 Things to look at when creating your business logo
Tuesday Nov 16, 2021
Tuesday Nov 16, 2021
In Episode 65 of the Pool Nation Podcast we talk about your logo. We talk about 5 key things to look at when having someone build your logo.
We talk about the different uses, and how to ensure yo have a design that will work for your business. We share some of our learning experiences and some
of the mistakes we made along the way. Even now with our Pool Nation Logo.
Sponsors
The SPPA Ultimate Pole Pool Invoice

Monday Nov 08, 2021
E-64 Pool Nation Podcast - Increase your brand awareness -Branding Part 2
Monday Nov 08, 2021
Monday Nov 08, 2021
In episode 64 of the Pool Nation Podcast we continue our conversation on your company brand and how to increase your brand awareness.
We talk about choosing your name, and how important it is to make sure you do not choose a name too similar to your competition, and how that
can affect your business. We also talk about how to be memorable, but not to unique & how to deliver your brand message.
Here are some questions that we talk about and that you should ask yourself when doing something with your brand:
Does this – in any way – increase the value of the business?
Does it have the POTENTIAL to increase the value of the business later down the road?
Does this – improve our efficiency?
Does it allow us to charge more?
Does it allow us to charge more – WITHOUT having to spend more? Basically does the benefit out weigh the cost?
Does this improve our professional image?
Does it add value for the customer? Or increase their trust and comfort level when doing business with The Pool Boys.
And one of my #1 questions – can it be successfully scaled OR will the business outgrow it.
Sponsors
The SPPA Ultimate Pool Tools Pool Invoice

Monday Nov 01, 2021
E-63 Pool Nation Podcast - Your Company Branding & Brand Awareness
Monday Nov 01, 2021
Monday Nov 01, 2021
In Episode 63 of the Pool Nation Podcast we talk about your company branding and why its so important. We talk about the things you need to make sure
you take into consideration when choosing a company name. For example, does you company name send a message, are you choosing names that does not
include hard to pronounce words, does your name have numbers in the name. Or like in John's case does it have the word "And" or the "&" in the name. He talks
about how he has had to change his name to avoid some of the issues of having the word "And" in it.
Sponsors
The SPPA Ultimate Pole Pool Invoice

Monday Oct 25, 2021
E-62 Pool Nation Podcast We talk water chemistry with Bob Lowry
Monday Oct 25, 2021
Monday Oct 25, 2021
In Episode 62 of the Pool Nation Podcast we talk water chemistry with Bob Lowry. We get an update on Bob and his trip to California, and we do our deep dive into water chemistry.
We talk about weather we should balance pH prior to shocking a pool, the best way to handle rising pH on a salt pool, we talk about alkalinity and carbonate alkalinity. We also talk about
water chemistry ranges vs target water chemistry and why you should move to target water chemistry to maintain your pools.
Sponsors
The SPPA Ultimate Pool Tools Pool Invoice

Thursday Oct 21, 2021
Thursday Oct 21, 2021
In Episode 61 of the Pool Nation Podcast we talk to Ray Giovine the Director of the International Pool Spa Patio expo and Megan Magana the Senior Marketing Manger for the show. We talk about the first pool show after 2 years due to Covid-19 that will be taking place Nov 13-18, 2021 at the Dallas Convention Center.
We do a deep dive into the show, and talk about all of the different things at the show such as the Welcome Party, Key Note Speakers, Education, and the floor expo.
We also talk about the best way to get the most out of a Pool Show. If you are attending for the first time there are certain things you want to do to make it a great experience.
Sponsors
The SPPA Ultimate Pool Tools Pool Invoice

Monday Oct 18, 2021
E-60 Pool Nation Podcast - Your Social Media Strategy with Emily Washcovick
Monday Oct 18, 2021
Monday Oct 18, 2021
In Episode 60 of the Pool Nation Podcast we talk to Emily Washcovick the host of the Behind the Review Podcast from Yelp and Entrepreneur.com In this episode we talk to Emily Washcovick the Host of the Behind the Review podcast from Yelp and Entrepreneur.com. Today in part 3 of our 4 part series we talk about Social Media Strategy and how you use the engaging of all it and turn it into customers.
She explains what a social strategy is, the benefits of a social media strategy, the key elements and the do's and don'ts of your strategy.
Sponsors
The SPPA Ultimate Pool Tools Pool Invoice

Monday Oct 11, 2021
Monday Oct 11, 2021
In Episode 59 of the Pool Nation Podcast we talk about 5 things you can do to instantly increase your value allowing you to charge what your worth.
As John and Zac say these are the low hanging fruit that not a lot of people focus on, but can take you and your company to the next level and allow you to charge what you are worth. We also talk about the Pool Nation Awards at the International Pool Spa Patio Expo on Nov 17th.
Sponsors
The SPPA Ultimate Pool Tools Pool Invoice

Monday Oct 04, 2021
Monday Oct 04, 2021
In Episode 58 of the Pool Nation Podcast we talk about the Pool Nation peer-to-peer platform and the Pool Nation one on one coaching that we have created.
We discuss the goal of creating a platform to help bring together pool pros that want to elevate themselves in the industry. A private and safe environment and platform where the can ask business questions and connect with us and with other like minded peers. A platform where we talk everything business related.
We also talk about the one on one coaching and mentoring where you meet privately with Edgar, Zac and John to talk about your business and your road map to success.
Sponsors
The SPPA Ultimate Pool Tools Pool Invoice

Monday Sep 27, 2021
Monday Sep 27, 2021
In Part 2 of Episode 57 of the Pool Nation Podcast we continue our conversation with Megan from Pool Pro Mag and Tyler from the Pool Chasers. We do a deep dive into raising you rates. Megan talks about the results of a survey Pool Pro Magazine did asking business owners if they had raised their rates. We share the recent industry rate increases and why some of the pool pros might find it hard to increase their rates.
Megan from Pool Pro Mag talks about brining awareness on the increases and how to ensure that you keep it on our business radar. Zac talks about the recent rate increase letters that have been sent out and how those will affect you moving into 2022.
We do a deep dive into figuring out what your rate increase should be, and the tools that are available to use and help you through that process. A must listen to episode.
Sponsors
The SPPA Ultimate Pool Tools Pool Invoice

Monday Sep 20, 2021
Monday Sep 20, 2021
In Episode 57 of the Pool Nation Podcast we talk to Megan from Pool Pro Mag and Tyler from the Pool Chasers. We do a deep dive into raising you rates. Megan talks about the results of a survey Pool Pro Magazine did asking business owners if they had raised their rates. We share the recent industry rate increases and why some of the pool pros might find it hard to increase their rates.
Megan from Pool Pro Mag talks about brining awareness on the increases and how to ensure that you keep it on our business radar. Zac talks about the recent rate increase letters that have been sent out and how those will affect you moving into 2022.
We do a deep dive into figuring out what your rate increase should be, and the tools that are available to use and help you through that process. A must listen to episode.
Sponsors
The SPPA Ultimate Pool Tools Pool Invoice

Pool Nation
Welcome to Pool Nation. The Podcast where it’s all Pool Talk. We are talking about becoming a nation of pool pros. We talk about the latest products, trends and training in the Swimming Pool Industry. We interview leaders, and educators in the swimming pool industry.